SKYVIEW is a new wellness lightbulb product being brought to the market by parent company Bios Lighting. The opportunity to create their first paid and organic social campaigns meant not only concepting brand right ideas, but determining the brand strategy for how they should show up in the market and generating image assets that would capture their audience and communicate their unique offering. As they are currently in a test and learn phase early in the product marketing trajectory, we embrace the chance to evolve the creative with each iteration.

Working as a freelance creative brand lead, I generated image composites uses ai (Midjourney) to create dream like environments for the product to live in for the paid assets. For organic, we took the approach more in-line with a performance design led brand, aiming to capture the outdoor quality of the lights, valued by individuals who embrace a healthy leaning lifestyle.