Athleta occupies a unique position in the market as a brand that is inclusive, open minded and for every woman, with the honest intent of never isolating or excluding the opportunity to put together a concrete brand book meant committing to page all of the things we knew we stood for. In collaboration with the VP Creative Director and the Senior Director of Editorial, I worked as the Associate Creative Director and lead designer to follow our hearts to document a brand that we see to be fluid and we know to be loved by many mothers, daughters, aunts and the larger female community.