Working as the Associate Creative Director at Athleta, I developed a system for our Top 10 Gifting strategy that was intended to unify the consumer experience across touchpoints. To create uniformity with studio photography, both on figure and laydowns, I stylized and color treated backgrounds to our holiday branded red values which allowed seemingly disparate products to start to sit well together in layout and composition. Utilizing the brand kit typographic treatment for the season, I generated a series of GIFs that were designed specifically per vehicle, embracing the slightly different opportunities for site, social, and email.