GISI engaged NYC based agency, Piranha to codify their brand expression. As an umbrella for a portfolio of brands, streamlining their current brand identity allowed them more agility as they continued on their path for success and furthered growth. Working as the brand design lead, I was able to strip back their mark to an existing underlying structure that had value in evolving, introducing brand patterns that were evocative of the structural and architectural arena of their offering, we were able to put forward a succinct modern brand that very clearly articulated GISI’s market positioning.