As part of the design team for Athleta’s Mother’s Day campaign, I partnered as the Associate Creative Director and design lead along with the VP Creative Director and Director of Editorial and Senior Creative Director to realize an Omni channel expression that celebrated athlete mothers in our collective, Allyson Felix, Natalie Coughlin and Aline Fernandez.

The concept captured the expanse of these three members of the Athleta Collective as mothers and athletes.

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